Say what we will about the New York Times and the particular strained relationship we have with it, but one of the best things about it (I think) is that eventually the paper gets around to nailing something right on the head, and then that’s done and over with.
Today it is the article on Latin supermarkets. First let’s get to the beans:
> A walk through the dried-bean aisle at Rancho Liborio in a case in point. There are pintos, both the larger, speckled brown ones preferred by Mexicans and the smaller, lighter-colored ones used in Peru. Pink beans appeal to Puerto Ricans, and black beans to Cubans, Guatemalans and Brazilians.
Pink! As I’ve been telling everyone my whole life, those are my favorite. Now let’s do the spice:
> Attracting Hispanic shoppers is a delicate business, according to Juan Guillermo Tornoe, who runs Hispanic Trending, a market research company in Austin, Texas. Buyers for big chains will often go to Hispanic food trade shows, order everything in sight and then wonder why their efforts to market to Latinos fail. “Well, what are you buying?” he said. “Are you buying hot sauce and expecting to sell it to Cubans?”
Yeah! Most Cubans don’t eat spicy, and in fact their food (at least in Cuba) is rather bland. Is that not what they told you at Cha Cha Cha?
I also love that there's a photo of an obese lady ladling an almost certainly sweetened agua fresca.
So thank you, Bill Keller. But no tres leches for you, Judy Miller.
3 comments:
i know, it's weird to comment on my own post, but this is such an aside:
the best jingo-gringo joke i've heard was at the recent One Night Stand, when Kristen won a gift certificate for Cha Cha Cha. The MC doing the giveaway said, "Cha Cha Cha, that's Spanish for loud."
Say toots, we still gotta use that Cha Cha Cha voucher and contribute to the customer cacaphony. Habichuelas negras o pinkas, no me importan. Vamos!
you want pinkos? what the hell, we'll be in the Mission anyway.
tip for shoppers: 22nd and Irving produce stocks habichuelas rosadas.
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