Review: Good Earth Cuisine

The happiest person on Earth right now might be Harry Pariser, the apartment dweller on 9th Avenue in the Inner Sunset who for years waged a lonely war of signage against the Burger King on the ground floor of his building.

As he has noted on his Web page, his nemesis is gone. It's unclear what he thinks about the new tenant, which he describes as an "organic bison burger joint," Good Earth Cuisine. It's still fast food but with a friendlier face: in fact, the logo looks like a cynical mishmash of eco-feelgoodism and Starbucks. Good Earth makes bison burgers, yes, as well as turkey and salmon versions. It also serves wraps, breakfast burritos, salads, minestrone soup, and a few dinner entrees.

Of course, I had the bison burger. Topped with tomato, lettuce, and a dollop of aioli, and served with a simple, generous and perfectly-dressed side salad, it was $7 and excellent.

Fanch had the grilled chicken and asparagus served with a caprese salad, $10. Like the bison burger, it was no more or less than advertised: fresh ingredients (as far as we could tell), cooked with a minimum of fuss and sauce, and quite tasty. Nothing you couldn't make at home, but as long as the price is right, I don't mind paying for a competent meal.

One caveat: the restaurant presents itself as calorie/carb/diet-conscious, going as far as to offer books and videos that espouse the "Zone" method, yet another of the diet fads I've tried to ignore over the years. It's not quite culty, but the restaurant's ponderous raison d'etre paragraph inside the menu offered dubious health info (calorie restriction is not a scientifically proven method to increase longevity, unless you're a mouse), and the counter guy, who would answer every "thank you" with "You're very welcome," was far too cheerful.

I chewed with some suspicion -- was this all to throw Harry Pariser off-balance before he realizes that "good earth" food also sends stinky cooking fumes into his apartment? We'll keep an eye on his apartment window for signs of discontent.